Alumnus Profile: Ran Neu-Ner

All it takes is one great idea and – boom! – you have a success, or is it really? As Ran Neu-Ner explains it, the secret to succeeding as an entrepreneur is no secret at all – it comes down to actually doing the work.

Ran Neu-Ner believes business is business, whether you’re selling cabbages or cars. He graduated from university with a B.Com and a CFA (Chartered Financial Analyst), and, having added qualification to his entrepreneurial drive, was unleashed onto the world of real business.

In 2001, he founded The Creative Counsel (TCC) with long-time school friend Gil Oved, and 14 years later their humble two-man operation grew into the largest communications and advertising group in Africa, with an annual turnover of over R700 Million, employing over 1500 full-time employees and creating tens of thousands of part-time jobs.

Known as the business giants of South Africa, it was no surprise when the mega French agency, Publicis Groupe acquired the dynamic duo’s company for a reported record-breaking eight-digit Rand figure.

Ran was awarded the 2016 Top Performing Business Leader by the National Business Awards. He says talented entrepreneurs are being thwarted by the red tape of financial institutions, to the detriment of the country’s economic development. “Funding is the first of two major issues for start-ups. This latent potential must be realised, which is where I hope to have an impact”. Therefore, he has partnered with Suits and Sneakers, an informal inspirational learning and networking platform, to manage applications, assist with training, and provide mentorship for the shortlisted candidates.

Ran is a perfectionist whose brain never switches off. He lives by this creed: “Never ever, ever give up. Often what separates people who succeed from those who fail is the willingness and ability to overcome whatever hurdle is paced in their way”.

Listen to Ran on South Africa Today, speaking about his lessons learnt in business:

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